Muhammad Syarqul Ardan (G44140065)
Departement of Kimia (www.chem.ipb.ac.id)
College of Math and Science (www.fmipa.ipb.ac.id)
Kuliah Perilaku Konsumen IKK233 (Consumer Behavior Class)
Departement of Family and Consumer Sciences (www.ikk.fema.ipb.ac.id)
College of Human Ecology (www.fema.ipb.ac.id)
Bogor Agricultural University IPB (www.ipb.ac.id)
Resume Consumer Behavior
There are many factors that influence consumer behavior and decision making process in purchasing goods, such as family and household. Currently the existence of family and household is very influential to the pattern of life and consumption behavior of a person. It is based on the lifestyle of the family and the household itself. The higher the degree of family, the higher the necessity of life. The family is the most important consumer purchasing organization for the community. In the family and households are very influential on consumer purchases, because the needs of families and households very much.
Scientifically the family can be defined as a group of two or more blood-related, married, or adopted individuals living side-by-side. While the household is all people, whether related or unrelated who occupy a housing unit. Families and household influences affect consumer buying attitudes. For example the birth of a child affects a family to add furniture, baby food, and others. Different households with families in the household describe all people, whether related or not, who occupy a housing unit. For both household and family, data can be used by marketing organizations for macro and marketing analysis.
The family as a scope closest to the consumer "family" is the most powerful influence on the consumer in choosing a product. Why so, first is the family as a source of orientation consisting of family. Second is the family as the source of descent. So the family has a relationship in influencing consumer behavior. In the domestic life situation of the circumstances in it make the benchmark of the consumer as a buyer, where the action occurs because of the formation of an emotional, namely the formation of a personality and lifestyle in the consumer. In other words the determination of a person's image in the formation of personality is influenced by the circle around yaiut kelurga, friends, and around which have a big influence in consumer behavior